Why Working with a Copywriter That Asks the Right Questions Can Be a PITAYour marketing team doesn’t focus on customers or users enough. And that makes briefing creatives a hard job.Jan 8Jan 8
The Only Way To Get Good at Creating Is To Create So Stop Procrastinating3 keys to becoming a productive creatorMay 11, 2023May 11, 2023
Your content isn’t working, because you’re passive and vagueTo sell stuff, you need clear communications that inspire trust. But the language you use may be interfering with your content goals.Mar 13, 2023Mar 13, 2023
In God We Trust. All Others Bring DataWith data, you can tell your boss and team they’re wrong. But they can do the same to you…Oct 8, 2021Oct 8, 2021
Published inWriters’ BlokkeI Keep Forgetting I’m A WriterWhat is wrong with me?Jul 2, 2021Jul 2, 2021
Snooker or Football: How Do You Do Business?Business is about style as much as money.Jun 19, 2021Jun 19, 2021
Not Getting Things Done: Are You Wasting Enough Time?The magic happens when you’re not ‘the best version of you’.Jun 3, 2021Jun 3, 2021
Published inGeek CultureI Invented The iPad, 10 Years Before Apple DidSo, where’s the fame and fortune?May 29, 20211May 29, 20211
Doing The Accounts: Looking Back on 2020 as a Business YearWith Tax Season over, I now have a complete picture of 2020 as a business year. And though it wasn’t good, it could have been much worse.May 21, 2021May 21, 2021
